Adidas has created a unique Web-TV Channel with great content about the Adidas brand and all the different sports it represents. From soccer to tennis, rugby, basketball, running and motorsports. The way it has done it, strongly engages the consumer and the brand. Adidas is not only a sports brand, it’s a fashion brand. It has developed several partnership with designers and luxury brands and has created new and beautifully designed shoes and clothing. Below are a few Adidas Films.

For all Adidas content go to: Adidas TV

Adidas Fashion Films

Adidas Originals – The Party Movie

ABSOLUT VODKA – THE STORY

Absolut Anthem

In An Absolut World, Responsibility Would be the Easiest Thing in the World

IN AN ABSOLUT WORLD, Men and women would understand each other

ABSOLUTWORLD WEB TV

Credits:

Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett
2nd Unit DP: Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA

Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

Los Angeles, CA (PRWEB) September 10, 2009 — Brand-In Entertainment, a premier brand integration firm based in Los Angeles, formally announced the involvement of Nespresso® as a primary sponsor of the highly anticipated new series, Hollywood on the Rocks. Hollywood on the Rocks will be a contemporary show featured on Ovation TV, the only National cable channel devoted to art and contemporary culture. Mini Movie Channel is the show’s producer. The series will be a uniquely formatted program featuring Chris Gore hosting celebrity discussions and reviews of current and notable short film projects. Elena Muravina, CEO of Mini Movie Channel, commented, “The highly personal interviews and short films presented in the series are naturally complimented by the Nespresso specialty products that will actually be utilized in the series.

“Nestlé Nespresso is an operating unit of the Nestlé Group, the world’s leading food, beverage, nutrition and wellness company. Shanin Molinaro, Marketing Director, Nespresso North America stated, “Sharing Ovation TV’s passion for arts and culture, Nespresso is pleased to be a part of the network’s original new series, Hollywood on the Rocks.” Rolfe Auerbach, CEO of Brand in Entertainment added, “Brand-in Entertainment is proud to bridge the partnership of Ovation TV and Nespresso, two brands that clearly reach affluent and discerning demographics. The collaboration between Nespresso and Ovation is a completely new business model using brand integration.” In response to the announcement, Kris Slava from Ovation TV commented, “We couldn’t be more pleased to have Nespresso as a partner in our new series, Hollywood on the Rocks. Ovation’s audience is always highly engaged, and this is just the sort of entertaining, informative look at contemporary culture that they respond to.”

For More Information, Please Visit:

Brand-In Entertainment
www.brand-inentertainment.com

Nespresso
www.nespresso.com

OvationTV
www.ovationtv.com

Source: BRAND IN ENTERTAINMENT

L Studio, a new web hub for creative innovation, featuring an eclectic mix of snazzy original web video content. Headlining the debut is Web Therapy starring and created by Lisa Kudrow (Friends) where she plays a less-than-stellar therapist offering sessions over video chat. Kudrow’s Fiona Wallace character delivers her smart brand of lingering awkwardness in perfect form. The first three episodes are up on L Studio, with Groudlings-alum Tim Bagley guest starring as Wallace’s first patient. Other actors coming up in the 15-episode season are Bob Balaban, Jane Lynch, Rashida Jones, and Dan Bucatinsky. The series is produced by Kudrow’s Is it or Isn’t It Entertainment.

The other scripted series rolling out soon on the site is Puppy Love from Sex and The Cityproducer Amy B. Harris set to start October 6th. The 40-episode urban comedy charts the lives of a group of “dog lovers and those that love them,” according to the trailer for the series (below.) Notable cast members include Janel Moloney, Heather Burns and Famke Janssen.

L Studio – Puppy Love

L Studio – Shigeru Ban (Architecture)

L Studio – Web Therapy with Lisa Kudrow

What is the Experience Parisienne?

Parisienne is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a Parisienne. To celebrate the launch of Parisienne, and to encourage women to find their “inner Parisienne”, we have created www.ExperienceParisienne.com, where the essence of a woman and her Parisienne experience is shared with other women.

In this spirit, YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own Parisienne experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.
Yves Saint Laurent has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.

Experience Parisienne – The Contest

YSL invites you to join in the celebration of the new fragrance, Parisienne. Enter to win a trip for two to Paris this New Year’s Eve, and Experience Parisienne for yourself, and ring in 2010 in style.

To enter, submit a photo and corresponding post about how you have experienced the spirit of Parisienne in your own life.

Why has the Nespresso brand been so successful, still is and will continue to be?

Nespresso pioneered the portioned coffee market to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. Nespresso has become “a way of life”. Nespresso has associated itself with the Entertainment, Luxury & Sports Industry. The Nespresso brand is sponsor of many high end events such as the Film Festivals, Gastronomy, Tennis, Golf, Yachting and Polo. The Nespresso brand also has since may years a great ambassador, mister Georges Clooney. The creation of Boutique in worldwide cities as well as Magazine has also been a huge asset to the brand.

The Nespresso trilogy is a unique combination of the world’s highest-quality Grand Cru coffees, smart and stylish coffee machines and second-to-none customer service. The culmination of these three elements came to be known as the Nespresso Ultimate Coffee Experience.

Below is a link to Nespresso’s Web – TV with quality content about the brand, from how the coffee is made, to the new and innovative Nespresso machines, brand ambassador interviews, sustainable technology (ecocollaboration) … There is also  alink to Nespresso’s EcoCollaboration, Nespresso Events and Nespresso’s very successful commercial + Making Of. All of this makes Nespresso a unique brand.

Nespresso Web – TV

Nespresso EcoCollaboration

Nespresso Ultimate Events

Nespresso @ Miami Beach Polo

Nespresso Commercial – George Clooney & Camilla Belle:

Making Of Nespresso Commercial:

Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.

Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?

That’s what I love about great brands…INNOVATION & ENTERTAINMENT.

Paul Smith gets playful for Evian.

Evian by Jean Paul Gaultier

Gaultier’s inspiration on Evian

One of Evian’s very cool Baby commercials: