The Art of Travel by Louis Vuitton

The Louis Vuitton Journeys

Louis Vuitton Astronauts : Some journeys change mankind forever

London by Keith Richards

New York Journey – Chapter 1 – The Scale of the Skyline

New York Journey – Chapter 2 – A Downtown State of Mind

Mercedes Benz TV

Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.

This model has not yet proven to work better  than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.

Official Mercedes Benz TV

Below are a few of Mercedes Benz ‘s latest films

Mercedes Benz’s SLS AMG…it’s coming:

Commercial “Lullaby” E-Class TVC: