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Tag Archives: Brand Entertainment

Renault launches it Web-TV

12/03/2009 – 4:38 pm
Posted in Automobile, Brand Innovation, Branding & Marketing, Brands, Motorsports, Web TV
Tagged Brand Entertainment, Brand Experience, Branding, Brands, corporate channels, green, Motorsports, Web TV
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Big brands and companies are more and more launching their own Web – TV. In the automobile sector, after BMW, Mercedes Benz, Porsche, Audi … Renault launches it’s own channel: Renault TV with some great and quality content, Entertainment, Infotainment, Autotainment, Motorsports and Cars. It also have a Live TV. The channel is also very well designed and very user-friendly.

Microsoft Office 2010 The Movie

11/02/2009 – 8:13 pm
Posted in Brand Cinema, Brand Innovation, Branding & Marketing, Brands, Innovation & Technology, Web TV
Tagged Agency, Brand Entertainment, brandfilm, Dennis Liu, FIlm, Microsoft, movie, Office 2010, Technology, Traffik, Web TV
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Microsoft Office 2010 The Movie

Credits:

Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett
2nd Unit DP: Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA

Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri

L Studios – Lexus Web TV / Branded Content

10/28/2009 – 6:33 pm
Posted in Automobile, Branding & Marketing, Brands, Fashion, Web TV
Tagged advertising, Brand Entertainment, Brand Film, Lexus, LStudio, Marketing, New Media, Web TV
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With its new L Studio, Lexus may be well on its way to creating its own independent film channel, and changing the way we view brand interaction with audiences on the web.Latest from LStudio

L Studio, a new web hub for creative innovation, featuring an eclectic mix of snazzy original web video content. Headlining the debut is Web Therapy starring and created by Lisa Kudrow (Friends) where she plays a less-than-stellar therapist offering sessions over video chat. Kudrow’s Fiona Wallace character delivers her smart brand of lingering awkwardness in perfect form. The first three episodes are up on L Studio, with Groudlings-alum Tim Bagley guest starring as Wallace’s first patient. Other actors coming up in the 15-episode season are Bob Balaban, Jane Lynch, Rashida Jones, and Dan Bucatinsky. The series is produced by Kudrow’s Is it or Isn’t It Entertainment.

The other scripted series rolling out soon on the site is Puppy Love from Sex and The Cityproducer Amy B. Harris set to start October 6th. The 40-episode urban comedy charts the lives of a group of “dog lovers and those that love them,” according to the trailer for the series (below.) Notable cast members include Janel Moloney, Heather Burns and Famke Janssen.