Big brands and companies are more and more launching their own Web – TV. In the automobile sector, after BMW, Mercedes Benz, Porsche, Audi … Renault launches it’s own channel: Renault TV with some great and quality content, Entertainment, Infotainment, Autotainment, Motorsports and Cars. It also have a Live TV. The channel is also very well designed and very user-friendly.
Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett
2nd Unit DP: Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA
Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri
Hollywood on the Rocks will offer intelligent and contemporary discussion and reviews of high production quality short film projects
Los Angeles, CA (PRWEB) September 10, 2009 — Brand-In Entertainment, a premier brand integration firm based in Los Angeles, formally announced the involvement of Nespresso® as a primary sponsor of the highly anticipated new series, Hollywood on the Rocks. Hollywood on the Rocks will be a contemporary show featured on Ovation TV, the only National cable channel devoted to art and contemporary culture. Mini Movie Channel is the show’s producer. The series will be a uniquely formatted program featuring Chris Gore hosting celebrity discussions and reviews of current and notable short film projects. Elena Muravina, CEO of Mini Movie Channel, commented, “The highly personal interviews and short films presented in the series are naturally complimented by the Nespresso specialty products that will actually be utilized in the series.
“Nestlé Nespresso is an operating unit of the Nestlé Group, the world’s leading food, beverage, nutrition and wellness company. Shanin Molinaro, Marketing Director, Nespresso North America stated, “Sharing Ovation TV’s passion for arts and culture, Nespresso is pleased to be a part of the network’s original new series, Hollywood on the Rocks.” Rolfe Auerbach, CEO of Brand in Entertainment added, “Brand-in Entertainment is proud to bridge the partnership of Ovation TV and Nespresso, two brands that clearly reach affluent and discerning demographics. The collaboration between Nespresso and Ovation is a completely new business model using brand integration.” In response to the announcement, Kris Slava from Ovation TV commented, “We couldn’t be more pleased to have Nespresso as a partner in our new series, Hollywood on the Rocks. Ovation’s audience is always highly engaged, and this is just the sort of entertaining, informative look at contemporary culture that they respond to.”
With its new L Studio, Lexus may be well on its way to creating its own independent film channel, and changing the way we view brand interaction with audiences on the web.Latest from LStudio
L Studio, a new web hub for creative innovation, featuring an eclectic mix of snazzy original web video content. Headlining the debut is Web Therapy starring and created by Lisa Kudrow (Friends) where she plays a less-than-stellar therapist offering sessions over video chat. Kudrow’s Fiona Wallace character delivers her smart brand of lingering awkwardness in perfect form. The first three episodes are up on L Studio, with Groudlings-alum Tim Bagley guest starring as Wallace’s first patient. Other actors coming up in the 15-episode season are Bob Balaban, Jane Lynch, Rashida Jones, and Dan Bucatinsky. The series is produced by Kudrow’s Is it or Isn’t It Entertainment.
The other scripted series rolling out soon on the site is Puppy Love from Sex and The Cityproducer Amy B. Harris set to start October 6th. The 40-episode urban comedy charts the lives of a group of “dog lovers and those that love them,” according to the trailer for the series (below.) Notable cast members include Janel Moloney, Heather Burns and Famke Janssen.
One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.
“Ca c’est pas une publicite ca, c’est presque du messena ca, c’est autre chose, c’est un court metrage finance par Chanel, on vous laisse ecrire l’histoire, on vous laisse une total liberte, on vous fait totalement confiance…”
Translated to English
“This is not an Ad …, this is something else, it’s a short film financed by Chanel, you write the story, you have total freedom, you are completely trusted…”
Rather than designing a TV ad, Chanel created something that utilizes the power of film to attract and engage an audience. It draws upon the power of old world cinema, and brings us in a story that involves TRAVEL, ROMANCE & INTRIGUE.
The website is very personalized and makes the audience want to learn more about the product. Jean Pierre Jeunet (La cite des enfants perdus, Amelie Poulain, A very long engagment…) top French, self-taught Director and Audrey Tautou, top French Actress (L’auberge espagnole, Les poupees russes, A very long engagment, Amelie Poulain…) make this film not an ad but real cinema for one of the most well know and respected luxury & fashion brand, Chanel. When going on the Chanel microsite, you escape into the “Chanel World”. You can watch the film(s), an interview with Jean Pierre Jeunet and Audrey Tautou, go behind the scenes…During the interview, Jean Pierre and Audrey discuss the link between the Chanel Brand and Cinema, the difference of Brand Films and traditional Ads and the way the film was made and why the loved making the film and love the film.
Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman. The commercial lasts three minutes, and reportedly took many months of pre- and post-production. It cost about €26 million ($46 million), making No. 5 The Film one of the most expensive advertisements in history.[10]
Audrey Tautou, French actress and star of the film The Da Vinci Code(2006), replaced Kidman as spokesmodel for the No. 5 fragrance.[2] Tautou became a spokesmodel for the perfume in 2009 when she appeared in the second short film for the fragrance. The short film was veiled on the 5th of May (5th of the 5th – in honour of No.5) on the Chanel website, 88 years to the day the fragrance was introduced. The short film was directed by French director Jean-Pierre Jeunet and was released in conjunction with Tautou’s film Coco avant Chanel, in which Tautou portrays Coco Chanel.
Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.
This model has not yet proven to work better than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.
2110 Studios 