Hollywood on the Rocks will offer intelligent and contemporary discussion and reviews of high production quality short film projects

Hollywood on the Rocks will offer intelligent and contemporary discussion and reviews of high production quality short film projects

Los Angeles, CA (PRWEB) September 10, 2009 — Brand-In Entertainment, a premier brand integration firm based in Los Angeles, formally announced the involvement of Nespresso® as a primary sponsor of the highly anticipated new series, Hollywood on the Rocks. Hollywood on the Rocks will be a contemporary show featured on Ovation TV, the only National cable channel devoted to art and contemporary culture. Mini Movie Channel is the show’s producer. The series will be a uniquely formatted program featuring Chris Gore hosting celebrity discussions and reviews of current and notable short film projects. Elena Muravina, CEO of Mini Movie Channel, commented, “The highly personal interviews and short films presented in the series are naturally complimented by the Nespresso specialty products that will actually be utilized in the series.

“Nestlé Nespresso is an operating unit of the Nestlé Group, the world’s leading food, beverage, nutrition and wellness company. Shanin Molinaro, Marketing Director, Nespresso North America stated, “Sharing Ovation TV’s passion for arts and culture, Nespresso is pleased to be a part of the network’s original new series, Hollywood on the Rocks.” Rolfe Auerbach, CEO of Brand in Entertainment added, “Brand-in Entertainment is proud to bridge the partnership of Ovation TV and Nespresso, two brands that clearly reach affluent and discerning demographics. The collaboration between Nespresso and Ovation is a completely new business model using brand integration.” In response to the announcement, Kris Slava from Ovation TV commented, “We couldn’t be more pleased to have Nespresso as a partner in our new series, Hollywood on the Rocks. Ovation’s audience is always highly engaged, and this is just the sort of entertaining, informative look at contemporary culture that they respond to.”

For More Information, Please Visit:

Brand-In Entertainment
www.brand-inentertainment.com

Nespresso
www.nespresso.com

OvationTV
www.ovationtv.com

Source: BRAND IN ENTERTAINMENT

BMW TV Goes Online

One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.

Below are a few BMW films.

JOY IS BMW Film

BMW Vision EfficientDynamics. Part1

BMW Vision EfficientDynamics. Part 2

Chris Pfeiffer rides BMW Tower

BMW M3 GTR – Tommy Milner @Need For Speed

Pirelli Films – Naomi Cambell & John Malkovich

The Call – Pirelli Film with Naomi Campbell

Pirelli Film: Mission Zero with Uma Thurman

Exclusive Making Of: Mission Zero

Pirelli Film

Pirelli Group

Pirelli Tyre

About Pirelli:

Pirelli & C. SpA is a company active in the tyre sector, in real estate sector and in several activities with high tech value. The company is listed on the Italian Stock Exchange and is the parent company of a multinational Group active in more than 160 countries, with 135 years of industrial experience based on recognized excellence in innovation and a deep knowledge of world markets. Pirelli Tyre is the fifth tyre manufacturer in the world in terms of sales revenue and leader in the high-end segments of the market, and has a manufacturing structure with 24 plants in 12 countries around the world. Pirelli RE operates in real estate and has affirmed its leadership in Italy in just a few years, introducing a new business model and professional standards borrowed from the most evolved markets in the world. Pirelli RE has recently begun expansion in Central and Eastern Europe. Thanks to its focus on technology and R&D, in recent years the Pirelli Group has launched highly innovative ventures in sectors such as photonics, broadband access, sustainable mobility and renewable energy. Pirelli Labs is the advanced research center at the services of all of Pirelli’s businesses.

Extra: PIRELLI CALENDAR (PHOTO + FILMS)

Porsche Web Cinema

The Porsche Web Cinema provides an escape into the world of Porsche. When entering Porsche Web Cinema, you will enter into a world of dream.

You can browse through film and music archives and discover the excitement captured by Porsche and Porsche motorsports.  The Porsche Web Cinema site, wants it’s audience to interact with Porsche and enjoy all of the sites and sounds of the Porsche Experience.

Imagine yourself in the front row, make yourself comfortable and enjoy the entertainment!

Porsche Cayenne GTS – “Monaco”

The New Porsche Cayman:

Efficiency demands Performance. The new 911 Turbo

Porsche Web Cinema turbo history

Porsche – Timeless

“Reverie” Film + Making Of – Canon EOS 5D Mark II

“Reverie” Making Of:

“Reverie”:

REVERIE, an independently-produced video by Explorer of Light Vincent Laforet.

This video was shot with a pre-production Canon EOS 5D Mark II digital SLR. The files used to create this video were not manipulated in any way, only re-compressed for ¼ resolution display on our website.

Canon EOS 5D Mark II

About the Canon EOS 5D Mark II:High Performance for High Expectation

Canon’s update to the wildly popular full france EOS 5D is here, and it’s better than ever. The EOS 5D Mark II has a stunning 21.1 – megapixel full-frame CMOS sensor with DIGIC 4 Image Porcessor, a vast ISO Range of 100 – 6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0 – inch Clear View LCD (920,000 dots/ VGA) and a rugged build. Full frame shooters rejoice!

Mercedes Benz TV

Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.

This model has not yet proven to work better  than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.

Official Mercedes Benz TV

Below are a few of Mercedes Benz ‘s latest films

Mercedes Benz’s SLS AMG…it’s coming:

Commercial “Lullaby” E-Class TVC:

Honda – The Power of Dreams – Dream the Impossible

Honda Films: Thought – Provoking Stories told through the experience of visionairies, friends and associates of Honda.

Filmmakers: Derek Cianfrance & Joe Berlinger

Failure: The Secret to Success: