Adidas has created a unique Web-TV Channel with great content about the Adidas brand and all the different sports it represents. From soccer to tennis, rugby, basketball, running and motorsports. The way it has done it, strongly engages the consumer and the brand. Adidas is not only a sports brand, it’s a fashion brand. It has developed several partnership with designers and luxury brands and has created new and beautifully designed shoes and clothing. Below are a few Adidas Films.
British designer Paul Smith and French designer Jean Paul Gauthier design Evian Water Bottles. High end French mineral water meets High end Fashion Designers. It’s all about the Brand Experience. Drinking a glass Evian water bottle, limited edition Paul Smith or Jean Paul Gauthier, in a hip restaurant, hotel or nightclub makes it cool for the consumer and even maybe makes it taste better.
Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.
Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?
That’s what I love about great brands…INNOVATION & ENTERTAINMENT.
One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.
You can browse through film and music archives and discover the excitement captured by Porsche and Porsche motorsports. The Porsche Web Cinema site, wants it’s audience to interact with Porsche and enjoy all of the sites and sounds of the Porsche Experience.
Imagine yourself in the front row, make yourself comfortable and enjoy the entertainment!
Why Chairty Water is a successful brand & charity? Because it understands the value of a brand, how to develop it, new branding and marketing trends. Charity Water has been able in the past 3 years to raise millions of dollars to provide African villages with Water. All the campaigns Scott develop were ambitious and smart. From organizing celebrity charity events, to online and birthday campaigns and brand films. Scott was able to engage a conversation with people all around the world who care about the issue of Water. Unfortunately not much charities, use his model and they should. A Charity, is not only an organization where people give money for a cause, a Charity is / should also a brand.
A little bit about Scott:
Scott Harrison, Founder and CEO of Charity Water, was a successful event planner in New York, living “The Life”. One day, Scott signed up for volunteer service aboard a floating hospital with a group called Mercy Ships, a humanitarian organization which offered free medical care in the world’s poorest nations. Scott took the position of ship photojournalist, and immediately traveled to Africa! He traded his spacious midtown loft for a 150-square-foot cabin with bunk beds, roommates and cockroaches.Fancy restaurants were replaced by a mess hall feeding 400+ Army style. You can find more about Scott on Charity Water Founder Story.
The Story of Charity Water: September 2009 Campaign
World Water Day Video from charity: water
Jennifer Connelly in charity: water Clean Water Africa PSA
Why is the K Swiss Brand doing the right thing and why are they different?
– Modern Image
– Use of Social Media (Facebook / Twitter / You Tube / My Space)
– Production of short Films distributed on main K – Swiss website and all Internet TV platforms.
– Always innovating with products
– Celebrity Endorsments (Anna Kournikova, Tommy Haas, Mardy Fish, Evan Ross (son od Diana and musician), Ed Westwick (Actor / Musician), Chris Lieto (IronMan), Katya Meyers (World Class Athlete) …
– K Space: Vignettes / Brand Films for K-Swiss. Who’s wearing KSwiss today? (See above celebrities). K-Swiss has also put a huge emphasis on the quality and style of their films.
The Classic Remastered on K-Space
Anna Kournikova on K-Space
About K Swiss (source Wikipedia):
K-Swiss was founded in 1966 in Los Angeles, California, by two Swiss brothers who became interested in tennisafter immigrating to the United States, where they introduced the first leather tennis shoes.
In 1986 Steven Nichols, while working at Stride Rite, was so impressed with the K-Swiss tennis shoe that he tried to convince his bosses to purchase the K-Swiss company. When his superiors passed on the opportunity he headed a group of investors that bought the company for $20 million. Mr. Nichols called the K-Swiss white stripes on white leather tennis shoe a “classic 50-year shoe”, and in 2005, global sales passed $500 Million.
In the 1990s, Steven Nichols boosted K-Swiss’s marketing budget and hired a number of key individuals from large companies such asProcter and Gamble and began a large marketing blitz around the K-Swiss brand. Due to advertising campaigns (primarily one where K-Swiss encourages users to personalize the trademark stripes under the slogan “Put Your Spin on It”), K-Swiss’s popularity has risen immensely in recent years. K-Swiss shoes are popular not only for their style, but also for their comfort. The brand has been one of the leaders in interactive footwear with the introduction of their successful color changing K-Swiss Tongue Twister in 2003, Stripe Shifter and most recently their Band Em footwear styles.
The company continues to grow internationally and passed 100 million in revenue in Europe in 2006.
Steven Nichols owns a little over 22% of the K-Swiss company (2006). His son David Nichols is the company’s Executive Vice President since 1995 and President of Europe Operations.
Royal Elastics was founded in 1996; K-Swiss acquired it in 2001. Their sneakers have no laces, instead relying on an elasticized, stretch-fit systems to fasten them to the foot.
Through Royal Elastics the company also produces a line of footwear for L.A.M.B., the clothing line founded by singer Gwen Stefani, with Stefani serving as Creative Director and a forthcoming collection in conjunction with the Andy Warhol Foundation.
K-Swiss and Royal Elastics is also in progress of producing a line of footwear for DCMA Collective, the clothing line founded by Good Charlotte band members, Joel and Benji Madden. The shoes will be released in mid 2008 and will be called “K-DCMA”.
K-Swiss Brand is used by a E-Sports Team WoongJin Stars.
Below is one of my favorite Brand Films for Peroni (which happens to be my favorite beer). The Peroni / Italian Lifestyle / Dolce Vita is well represented through this beautiful Brand Film. For behind the scenes features, more clips, print ad campaign, sountrack go to Cinema Peroni. The Peroni campaign reinforces the brand’s style. More beer consumers choose Peroni Nastro Azzurro in their quest for quality, authentic, stylish products that look and taste great.
Audi has released it’s latest Brand Film, featuring a skiier in red carving up the steep streets of San Francisco. Asphalt flies everywhere as speed skiier John “Mad Cow” Hembel, dressed in red, navigates city trams and parking meters’s.
Credits:
The Quatro Urban Carving campaign was developed at Kempertrautmann, Hamburg, by creative directors Frank Bannöhr, Willy Kaussen, Jens Theil, Gerrit Zinke, art director Frank Bannöhr, copywriter Willy Kaussen.
Filming was shot by Daniel Kleinman via Markenfilm, Hamburg, and Rattling Stick, London, with director of photography Paul Cameron, producer Johnnie Frankel and Simona Daniel.
Post production was done at Framestore, London, by VFX supervisor William Bartlett. Editor was Adam Spivey at Speade. Line producer was Jannik Endemann.
2110 Studios 