British designer Paul Smith and French designer Jean Paul Gauthier design Evian Water Bottles. High end French mineral water meets High end Fashion Designers. It’s all about the Brand Experience. Drinking a glass Evian water bottle, limited edition Paul Smith or Jean Paul Gauthier, in a hip restaurant, hotel or nightclub makes it cool for the consumer and even maybe makes it taste better.
Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.
Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?
That’s what I love about great brands…INNOVATION & ENTERTAINMENT.
One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.
Pirelli & C. SpA is a company active in the tyre sector, in real estate sector and in several activities with high tech value. The company is listed on the Italian Stock Exchange and is the parent company of a multinational Group active in more than 160 countries, with 135 years of industrial experience based on recognized excellence in innovation and a deep knowledge of world markets. Pirelli Tyre is the fifth tyre manufacturer in the world in terms of sales revenue and leader in the high-end segments of the market, and has a manufacturing structure with 24 plants in 12 countries around the world. Pirelli RE operates in real estate and has affirmed its leadership in Italy in just a few years, introducing a new business model and professional standards borrowed from the most evolved markets in the world. Pirelli RE has recently begun expansion in Central and Eastern Europe. Thanks to its focus on technology and R&D, in recent years the Pirelli Group has launched highly innovative ventures in sectors such as photonics, broadband access, sustainable mobility and renewable energy. Pirelli Labs is the advanced research center at the services of all of Pirelli’s businesses.
You can browse through film and music archives and discover the excitement captured by Porsche and Porsche motorsports. The Porsche Web Cinema site, wants it’s audience to interact with Porsche and enjoy all of the sites and sounds of the Porsche Experience.
Imagine yourself in the front row, make yourself comfortable and enjoy the entertainment!
REVERIE, an independently-produced video by Explorer of Light Vincent Laforet.
This video was shot with a pre-production Canon EOS 5D Mark II digital SLR. The files used to create this video were not manipulated in any way, only re-compressed for ¼ resolution display on our website.
About the Canon EOS 5D Mark II:High Performance for High Expectation
Canon’s update to the wildly popular full france EOS 5D is here, and it’s better than ever. The EOS 5D Mark II has a stunning 21.1 – megapixel full-frame CMOS sensor with DIGIC 4 Image Porcessor, a vast ISO Range of 100 – 6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0 – inch Clear View LCD (920,000 dots/ VGA) and a rugged build. Full frame shooters rejoice!
“Ca c’est pas une publicite ca, c’est presque du messena ca, c’est autre chose, c’est un court metrage finance par Chanel, on vous laisse ecrire l’histoire, on vous laisse une total liberte, on vous fait totalement confiance…”
Translated to English
“This is not an Ad …, this is something else, it’s a short film financed by Chanel, you write the story, you have total freedom, you are completely trusted…”
Rather than designing a TV ad, Chanel created something that utilizes the power of film to attract and engage an audience. It draws upon the power of old world cinema, and brings us in a story that involves TRAVEL, ROMANCE & INTRIGUE.
The website is very personalized and makes the audience want to learn more about the product. Jean Pierre Jeunet (La cite des enfants perdus, Amelie Poulain, A very long engagment…) top French, self-taught Director and Audrey Tautou, top French Actress (L’auberge espagnole, Les poupees russes, A very long engagment, Amelie Poulain…) make this film not an ad but real cinema for one of the most well know and respected luxury & fashion brand, Chanel. When going on the Chanel microsite, you escape into the “Chanel World”. You can watch the film(s), an interview with Jean Pierre Jeunet and Audrey Tautou, go behind the scenes…During the interview, Jean Pierre and Audrey discuss the link between the Chanel Brand and Cinema, the difference of Brand Films and traditional Ads and the way the film was made and why the loved making the film and love the film.
Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman. The commercial lasts three minutes, and reportedly took many months of pre- and post-production. It cost about €26 million ($46 million), making No. 5 The Film one of the most expensive advertisements in history.[10]
Audrey Tautou, French actress and star of the film The Da Vinci Code(2006), replaced Kidman as spokesmodel for the No. 5 fragrance.[2] Tautou became a spokesmodel for the perfume in 2009 when she appeared in the second short film for the fragrance. The short film was veiled on the 5th of May (5th of the 5th – in honour of No.5) on the Chanel website, 88 years to the day the fragrance was introduced. The short film was directed by French director Jean-Pierre Jeunet and was released in conjunction with Tautou’s film Coco avant Chanel, in which Tautou portrays Coco Chanel.
Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.
This model has not yet proven to work better than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.
Why Chairty Water is a successful brand & charity? Because it understands the value of a brand, how to develop it, new branding and marketing trends. Charity Water has been able in the past 3 years to raise millions of dollars to provide African villages with Water. All the campaigns Scott develop were ambitious and smart. From organizing celebrity charity events, to online and birthday campaigns and brand films. Scott was able to engage a conversation with people all around the world who care about the issue of Water. Unfortunately not much charities, use his model and they should. A Charity, is not only an organization where people give money for a cause, a Charity is / should also a brand.
A little bit about Scott:
Scott Harrison, Founder and CEO of Charity Water, was a successful event planner in New York, living “The Life”. One day, Scott signed up for volunteer service aboard a floating hospital with a group called Mercy Ships, a humanitarian organization which offered free medical care in the world’s poorest nations. Scott took the position of ship photojournalist, and immediately traveled to Africa! He traded his spacious midtown loft for a 150-square-foot cabin with bunk beds, roommates and cockroaches.Fancy restaurants were replaced by a mess hall feeding 400+ Army style. You can find more about Scott on Charity Water Founder Story.
The Story of Charity Water: September 2009 Campaign
World Water Day Video from charity: water
Jennifer Connelly in charity: water Clean Water Africa PSA
![Lake Dillon and a Tree [In Explore]](https://live.staticflickr.com/65535/53731226172_4004cbfea4_s.jpg "Lake Dillon and a Tree [In Explore]")
2110 Studios 