One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.
Pirelli & C. SpA is a company active in the tyre sector, in real estate sector and in several activities with high tech value. The company is listed on the Italian Stock Exchange and is the parent company of a multinational Group active in more than 160 countries, with 135 years of industrial experience based on recognized excellence in innovation and a deep knowledge of world markets. Pirelli Tyre is the fifth tyre manufacturer in the world in terms of sales revenue and leader in the high-end segments of the market, and has a manufacturing structure with 24 plants in 12 countries around the world. Pirelli RE operates in real estate and has affirmed its leadership in Italy in just a few years, introducing a new business model and professional standards borrowed from the most evolved markets in the world. Pirelli RE has recently begun expansion in Central and Eastern Europe. Thanks to its focus on technology and R&D, in recent years the Pirelli Group has launched highly innovative ventures in sectors such as photonics, broadband access, sustainable mobility and renewable energy. Pirelli Labs is the advanced research center at the services of all of Pirelli’s businesses.