Designers Paul Smith and Jean Paul Gaultier meet Evian

British designer Paul Smith and French designer Jean Paul Gauthier design Evian Water Bottles. High end French mineral water meets High end Fashion Designers. It’s all about the Brand Experience. Drinking a glass Evian water bottle, limited edition Paul Smith or Jean Paul Gauthier, in a hip restaurant, hotel or nightclub makes it cool for the consumer and even maybe makes it taste better.

Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.

Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?

That’s what I love about great brands…INNOVATION & ENTERTAINMENT.

Paul Smith gets playful for Evian.

Evian by Jean Paul Gaultier

Gaultier’s inspiration on Evian

One of Evian’s very cool Baby commercials:

Discover the World of Technifibre – Be Inspired…

TECHNIFIBRE ‘s latest Brand Film. A Film that well represents the brand and that shows what they are about: Action, Emotion and Inspiration,  TECHNIFIBRE also has a blog, that is updated on a regular basis with new products, TECHNIFIBRE player results, events … A good way to keep their fans up to date as well as inspired.

Top Players sponsored by TECHNIFIBRE: Fernando Verdasco, Marcos Baghdatis, Janko Tipsarevic, Gisela Dulko

About Technifibre: Tecnifibre is a French company founded in 1978. Tecnifibre proposes tennis and squash products for every types of players. Technical and stylized products for a fashionable brand.

Our Blog: Brand Cinema – Feature Films – TV

Hello everyone, my name is Benjamin. I am a young Entrepreneur, Film & TV Producer and Expert in Branding/Marketing & New Media. I am also the Founder & Executive Producer of 2110 Studios, a boutique Branding & Entertainment company based in New York City. It has now been almost a year that we exist. It was not an easy year, due to the economic climat but we have built MOMENTUM, thanks to an experienced, passionate and driven team. We are ready to fully launch our activities in the next few weeks.

2110 Studios is moving forward with several Feature Film and TV Projects. We are currently co-producing Features with, Four Stars International, an International Film Production Company based in LA and Auckland, New Zealand.

We are also developing “Brand Cinema” and “Brand Experience”, new forms of brand-entertainment that shape a brand personality through storytelling. Although only a few pioneers have embrassed it, this communication approach is already proving to be most effective.

Stay tuned as we comment on Pioneer “Brand Cinema” case studies, the development & production of our Brand Films & Experiences and our Feature Films & TV Shows. We will also post articles & videos of major work from legendary filmmakers and players in the business and new technology and innovation in filmmaking.

The 2110 Studios Blog is a way to engage in a dialogue with other professionals in the Branding & Entertainment Business. We will also soon have a brand new and fresh website, so stay tuned!

Regards,

Ben