Adidas has created a unique Web-TV Channel with great content about the Adidas brand and all the different sports it represents. From soccer to tennis, rugby, basketball, running and motorsports. The way it has done it, strongly engages the consumer and the brand. Adidas is not only a sports brand, it’s a fashion brand. It has developed several partnership with designers and luxury brands and has created new and beautifully designed shoes and clothing. Below are a few Adidas Films.
Yves Saint Laurent’s Experience Parisienne featuring Kate Moss
What is the Experience Parisienne?
Parisienne is the essence of a woman who knows how to love and how to live. At the heart of YSL’s DNA is the empowerment of women, and true to this we believe that any woman, anywhere, can adopt the values of being a Parisienne. To celebrate the launch of Parisienne, and to encourage women to find their “inner Parisienne”, we have created http://www.ExperienceParisienne.com, where the essence of a woman and her Parisienne experience is shared with other women.
In this spirit, YSL is sending five renowned bloggers on a journey around the country to discover and reveal their very own Parisienne experiences in New York City, Miami, Chicago, San Francisco and Los Angeles.
Yves Saint Laurent has chosen an ensemble of women with passions for beauty, art, design, music, fashion and food to create a travel diary of their trip. Stay tuned here to read articles, see photos and follow the women on their journey.
YSL invites you to join in the celebration of the new fragrance, Parisienne. Enter to win a trip for two to Paris this New Year’s Eve, and Experience Parisienne for yourself, and ring in 2010 in style.
To enter, submit a photo and corresponding post about how you have experienced the spirit of Parisienne in your own life.
Why has the Nespresso brand been so successful, still is and will continue to be?
Nespresso pioneered the portioned coffee market to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. Nespresso has become “a way of life”. Nespresso has associated itself with the Entertainment, Luxury & Sports Industry. The Nespresso brand is sponsor of many high end events such as the Film Festivals, Gastronomy, Tennis, Golf, Yachting and Polo. The Nespresso brand also has since may years a great ambassador, mister Georges Clooney. The creation of Boutique in worldwide cities as well as Magazine has also been a huge asset to the brand.
The Nespresso trilogy is a unique combination of the world’s highest-quality Grand Cru coffees, smart and stylish coffee machines and second-to-none customer service. The culmination of these three elements came to be known as the Nespresso Ultimate Coffee Experience.
Below is a link to Nespresso’s Web – TV with quality content about the brand, from how the coffee is made, to the new and innovative Nespresso machines, brand ambassador interviews, sustainable technology (ecocollaboration) … There is also alink to Nespresso’s EcoCollaboration, Nespresso Events and Nespresso’s very successful commercial + Making Of. All of this makes Nespresso a unique brand.
Hello everyone, my name is Benjamin. I am a young Entrepreneur, Film & TV Producer and Expert in Branding/Marketing & New Media. I am also the Founder & Executive Producer of 2110 Studios, a boutique Branding & Entertainment company based in New York City. It has now been almost a year that we exist. It was not an easy year, due to the economic climat but we have built MOMENTUM, thanks to an experienced, passionate and driven team. We are ready to fully launch our activities in the next few weeks.
2110 Studios is moving forward with several Feature Film and TV Projects. We are currently co-producing Features with, Four Stars International, an International Film Production Company based in LA and Auckland, New Zealand.
We are also developing “Brand Cinema” and “Brand Experience”, new forms of brand-entertainment that shape a brand personality through storytelling. Although only a few pioneers have embrassed it, this communication approach is already proving to be most effective.
Stay tuned as we comment on Pioneer “Brand Cinema” case studies, the development & production of our Brand Films & Experiences and our Feature Films & TV Shows. We will also post articles & videos of major work from legendary filmmakers and players in the business and new technology and innovation in filmmaking.
The 2110 Studios Blog is a way to engage in a dialogue with other professionals in the Branding & Entertainment Business. We will also soon have a brand new and fresh website, so stay tuned!
2110 Studios 