Tag Archives: water

Designers Paul Smith and Jean Paul Gaultier meet Evian

09/30/2009 – 11:46 am
Posted in Brand Innovation, Branding & Marketing, Brands
Tagged Brand Experience, brand films, Designer, Evian, Fashion, Inspiration, Jean Paul Gaultier, Paul Smith, Purity, water
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British designer Paul Smith and French designer Jean Paul Gauthier design Evian Water Bottles. High end French mineral water meets High end Fashion Designers. It’s all about the Brand Experience. Drinking a glass Evian water bottle, limited edition Paul Smith or Jean Paul Gauthier, in a hip restaurant, hotel or nightclub makes it cool for the consumer and even maybe makes it taste better.

Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.

Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?

That’s what I love about great brands…INNOVATION & ENTERTAINMENT.

Paul Smith gets playful for Evian.

Evian by Jean Paul Gaultier

Gaultier’s inspiration on Evian

One of Evian’s very cool Baby commercials:

Charity Water: Brand Films

09/04/2009 – 6:58 pm
Posted in Brand Cinema, Branding & Marketing, Charity
Tagged africa, birthday campaigns, brand, brand equity, brand films, celebrity, charity events, charity water, New York, Scott Harrison, Success, water
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Why Chairty Water is a successful brand & charity? Because it understands the value of a brand, how to develop it, new branding and marketing trends. Charity Water has been able in the past 3 years to raise millions of dollars to provide African villages with Water. All the campaigns Scott develop were ambitious and smart. From organizing celebrity charity events, to online and birthday campaigns and brand films. Scott was able to engage a conversation with people all around the world who care about the issue of Water. Unfortunately not much charities, use his model and they should. A Charity, is not only an organization where people give money for a cause, a Charity is / should also a brand.

A little bit about Scott:

Scott Harrison, Founder and CEO of Charity Water, was a successful event planner in New York, living “The Life”. One day, Scott signed up for volunteer service aboard a floating hospital with a group called Mercy Ships, a humanitarian organization which offered free medical care in the world’s poorest nations. Scott took the position of ship photojournalist, and immediately traveled to Africa! He traded his spacious midtown loft for a 150-square-foot cabin with bunk beds, roommates and cockroaches.Fancy restaurants were replaced by a mess hall feeding 400+ Army style. You can find more about Scott on Charity Water Founder Story.