With its new L Studio, Lexus may be well on its way to creating its own independent film channel, and changing the way we view brand interaction with audiences on the web.Latest from LStudio
L Studio, a new web hub for creative innovation, featuring an eclectic mix of snazzy original web video content. Headlining the debut is Web Therapy starring and created by Lisa Kudrow (Friends) where she plays a less-than-stellar therapist offering sessions over video chat. Kudrow’s Fiona Wallace character delivers her smart brand of lingering awkwardness in perfect form. The first three episodes are up on L Studio, with Groudlings-alum Tim Bagley guest starring as Wallace’s first patient. Other actors coming up in the 15-episode season are Bob Balaban, Jane Lynch, Rashida Jones, and Dan Bucatinsky. The series is produced by Kudrow’s Is it or Isn’t It Entertainment.
The other scripted series rolling out soon on the site is Puppy Love from Sex and The Cityproducer Amy B. Harris set to start October 6th. The 40-episode urban comedy charts the lives of a group of “dog lovers and those that love them,” according to the trailer for the series (below.) Notable cast members include Janel Moloney, Heather Burns and Famke Janssen.
“Ca c’est pas une publicite ca, c’est presque du messena ca, c’est autre chose, c’est un court metrage finance par Chanel, on vous laisse ecrire l’histoire, on vous laisse une total liberte, on vous fait totalement confiance…”
Translated to English
“This is not an Ad …, this is something else, it’s a short film financed by Chanel, you write the story, you have total freedom, you are completely trusted…”
Rather than designing a TV ad, Chanel created something that utilizes the power of film to attract and engage an audience. It draws upon the power of old world cinema, and brings us in a story that involves TRAVEL, ROMANCE & INTRIGUE.
The website is very personalized and makes the audience want to learn more about the product. Jean Pierre Jeunet (La cite des enfants perdus, Amelie Poulain, A very long engagment…) top French, self-taught Director and Audrey Tautou, top French Actress (L’auberge espagnole, Les poupees russes, A very long engagment, Amelie Poulain…) make this film not an ad but real cinema for one of the most well know and respected luxury & fashion brand, Chanel. When going on the Chanel microsite, you escape into the “Chanel World”. You can watch the film(s), an interview with Jean Pierre Jeunet and Audrey Tautou, go behind the scenes…During the interview, Jean Pierre and Audrey discuss the link between the Chanel Brand and Cinema, the difference of Brand Films and traditional Ads and the way the film was made and why the loved making the film and love the film.
Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman. The commercial lasts three minutes, and reportedly took many months of pre- and post-production. It cost about €26 million ($46 million), making No. 5 The Film one of the most expensive advertisements in history.[10]
Audrey Tautou, French actress and star of the film The Da Vinci Code(2006), replaced Kidman as spokesmodel for the No. 5 fragrance.[2] Tautou became a spokesmodel for the perfume in 2009 when she appeared in the second short film for the fragrance. The short film was veiled on the 5th of May (5th of the 5th – in honour of No.5) on the Chanel website, 88 years to the day the fragrance was introduced. The short film was directed by French director Jean-Pierre Jeunet and was released in conjunction with Tautou’s film Coco avant Chanel, in which Tautou portrays Coco Chanel.
eclectic mix of snazzy original web video content. Headlining the debut is Web Therapy starring and created by Lisa Kudrow (Friends) where she plays a less-than-stellar therapist offering sessions over video chat. Kudrow’s Fiona Wallace character delivers her smart brand of lingering awkwardness in perfect form. The first three episodes are up on L Studio, with Groudlings-alum Tim Bagley guest starring as Wallace’s first patient. Other actors coming up in the 15-episode season are Bob Balaban, Jane Lynch, Rashida Jones, and Dan Bucatinsky. The series is produced by Kudrow’s Is it or Isn’t It Entertainment.
2110 Studios 