Chanel “Numero 5” Web TV & Brand Films

The Chanel ” Numero 5″ Film featuring Audrey Tautou

The Making Of

Jean Pierre Jeune quote:

“Ca c’est pas une publicite ca, c’est presque du messena ca, c’est autre chose, c’est un court metrage finance par Chanel, on vous laisse ecrire l’histoire, on vous laisse une total liberte, on vous fait totalement confiance…”

Translated to English

“This is not an Ad …, this is something else, it’s a short film financed by Chanel, you write the story, you have total freedom, you are completely trusted…”

Rather than designing a TV ad, Chanel created something that utilizes the power of film to attract and engage an audience. It draws upon the power of old world cinema, and brings us in a story that involves TRAVEL, ROMANCE & INTRIGUE.

Chanel Numero 5 ‘s microsite

The website is very personalized and makes the audience want to learn more about the product. Jean Pierre Jeunet (La cite des enfants perdus, Amelie Poulain, A very long engagment…) top French, self-taught Director and Audrey Tautou, top French Actress (L’auberge espagnole, Les poupees russes, A very long engagment, Amelie Poulain…) make this film not an ad but real cinema for one of the most well know and respected luxury & fashion brand, Chanel. When going on the Chanel microsite, you escape into the “Chanel World”. You can watch the film(s), an interview with Jean Pierre Jeunet and Audrey Tautou, go behind the scenes…During the interview, Jean Pierre and Audrey discuss the link between the Chanel Brand and Cinema, the difference of Brand Films and traditional Ads and the way the film was made and why the loved making the film and love the film.

Chanel’s Marketing Filmography (souce: Wikipedia)

Chanel launched a new advertising film that cast Nicole Kidman as the new face of Chanel No. 5. It was produced by Baz Luhrmann, the director of Moulin Rouge and Romeo+Juliet, and was shot on location in Sydney. Kidman takes on the role of the most famous woman in the world while Brazilian model/actor Rodrigo Santoro plays a struggling writer in love with Kidman. The commercial lasts three minutes, and reportedly took many months of pre- and post-production. It cost about €26 million ($46 million), making No. 5 The Film one of the most expensive advertisements in history.^[10]

Audrey Tautou, French actress and star of the film The Da Vinci Code (2006), replaced Kidman as spokesmodel for the No. 5 fragrance.^[2] Tautou became a spokesmodel for the perfume in 2009 when she appeared in the second short film for the fragrance. The short film was veiled on the 5th of May (5th of the 5th – in honour of No.5) on the Chanel website, 88 years to the day the fragrance was introduced. The short film was directed by French director Jean-Pierre Jeunet and was released in conjunction with Tautou’s film Coco avant Chanel, in which Tautou portrays Coco Chanel.

Our Blog: Brand Cinema – Feature Films – TV

Hello everyone, my name is Benjamin. I am a young Entrepreneur, Film & TV Producer and Expert in Branding/Marketing & New Media. I am also the Founder & Executive Producer of 2110 Studios, a boutique Branding & Entertainment company based in New York City. It has now been almost a year that we exist. It was not an easy year, due to the economic climat but we have built MOMENTUM, thanks to an experienced, passionate and driven team. We are ready to fully launch our activities in the next few weeks.

2110 Studios is moving forward with several Feature Film and TV Projects. We are currently co-producing Features with, Four Stars International, an International Film Production Company based in LA and Auckland, New Zealand.

We are also developing “Brand Cinema” and “Brand Experience”, new forms of brand-entertainment that shape a brand personality through storytelling. Although only a few pioneers have embrassed it, this communication approach is already proving to be most effective.

Stay tuned as we comment on Pioneer “Brand Cinema” case studies, the development & production of our Brand Films & Experiences and our Feature Films & TV Shows. We will also post articles & videos of major work from legendary filmmakers and players in the business and new technology and innovation in filmmaking.

The 2110 Studios Blog is a way to engage in a dialogue with other professionals in the Branding & Entertainment Business. We will also soon have a brand new and fresh website, so stay tuned!

Regards,

Ben