Why Chairty Water is a successful brand & charity? Because it understands the value of a brand, how to develop it, new branding and marketing trends. Charity Water has been able in the past 3 years to raise millions of dollars to provide African villages with Water. All the campaigns Scott develop were ambitious and smart. From organizing celebrity charity events, to online and birthday campaigns and brand films. Scott was able to engage a conversation with people all around the world who care about the issue of Water. Unfortunately not much charities, use his model and they should. A Charity, is not only an organization where people give money for a cause, a Charity is / should also a brand.
A little bit about Scott:
Scott Harrison, Founder and CEO of Charity Water, was a successful event planner in New York, living “The Life”. One day, Scott signed up for volunteer service aboard a floating hospital with a group called Mercy Ships, a humanitarian organization which offered free medical care in the world’s poorest nations. Scott took the position of ship photojournalist, and immediately traveled to Africa! He traded his spacious midtown loft for a 150-square-foot cabin with bunk beds, roommates and cockroaches.Fancy restaurants were replaced by a mess hall feeding 400+ Army style. You can find more about Scott on Charity Water Founder Story.
The Story of Charity Water: September 2009 Campaign
World Water Day Video from charity: water
Jennifer Connelly in charity: water Clean Water Africa PSA
2110 Studios 