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Tag Archives: Nespresso

Hollywood on the Rocks will offer intelligent and contemporary discussion and reviews of high production quality short film projects

Los Angeles, CA (PRWEB) September 10, 2009 — Brand-In Entertainment, a premier brand integration firm based in Los Angeles, formally announced the involvement of Nespresso® as a primary sponsor of the highly anticipated new series, Hollywood on the Rocks. Hollywood on the Rocks will be a contemporary show featured on Ovation TV, the only National cable channel devoted to art and contemporary culture. Mini Movie Channel is the show’s producer. The series will be a uniquely formatted program featuring Chris Gore hosting celebrity discussions and reviews of current and notable short film projects. Elena Muravina, CEO of Mini Movie Channel, commented, “The highly personal interviews and short films presented in the series are naturally complimented by the Nespresso specialty products that will actually be utilized in the series.

“Nestlé Nespresso is an operating unit of the Nestlé Group, the world’s leading food, beverage, nutrition and wellness company. Shanin Molinaro, Marketing Director, Nespresso North America stated, “Sharing Ovation TV’s passion for arts and culture, Nespresso is pleased to be a part of the network’s original new series, Hollywood on the Rocks.” Rolfe Auerbach, CEO of Brand in Entertainment added, “Brand-in Entertainment is proud to bridge the partnership of Ovation TV and Nespresso, two brands that clearly reach affluent and discerning demographics. The collaboration between Nespresso and Ovation is a completely new business model using brand integration.” In response to the announcement, Kris Slava from Ovation TV commented, “We couldn’t be more pleased to have Nespresso as a partner in our new series, Hollywood on the Rocks. Ovation’s audience is always highly engaged, and this is just the sort of entertaining, informative look at contemporary culture that they respond to.”

For More Information, Please Visit:

Brand-In Entertainment
www.brand-inentertainment.com

Nespresso
www.nespresso.com

OvationTV
www.ovationtv.com

Source: BRAND IN ENTERTAINMENT

The Nespresso Brand – A way of life

Nespresso - What else? Georges Clooney

Why has the Nespresso brand been so successful, still is and will continue to be?

Nespresso pioneered the portioned coffee market to provide the very highest quality coffees that could be enjoyed in the comfort of consumers’ own homes and also savoured at out-of-home locations, such as restaurants, hotels, offices and luxury retail businesses. Nespresso has become “a way of life”. Nespresso has associated itself with the Entertainment, Luxury & Sports Industry. The Nespresso brand is sponsor of many high end events such as the Film Festivals, Gastronomy, Tennis, Golf, Yachting and Polo. The Nespresso brand also has since may years a great ambassador, mister Georges Clooney. The creation of Boutique in worldwide cities as well as Magazine has also been a huge asset to the brand.

The Nespresso trilogy is a unique combination of the world’s highest-quality Grand Cru coffees, smart and stylish coffee machines and second-to-none customer service. The culmination of these three elements came to be known as the Nespresso Ultimate Coffee Experience.

Below is a link to Nespresso’s Web – TV with quality content about the brand, from how the coffee is made, to the new and innovative Nespresso machines, brand ambassador interviews, sustainable technology (ecocollaboration) … There is also  alink to Nespresso’s EcoCollaboration, Nespresso Events and Nespresso’s very successful commercial + Making Of. All of this makes Nespresso a unique brand.

Nespresso Web – TV

Nespresso EcoCollaboration

Nespresso Ultimate Events

Nespresso @ Miami Beach Polo

Nespresso Commercial – George Clooney & Camilla Belle:

Making Of Nespresso Commercial: