Renault launches it Web-TV

Big brands and companies are more and more launching their own Web – TV. In the automobile sector, after BMW, Mercedes Benz, Porsche, Audi … Renault launches it’s own channel: Renault TV with some great and quality content, Entertainment, Infotainment,  Autotainment, Motorsports and Cars. It also have a Live TV. The channel is also very well designed and very user-friendly.

Designers Paul Smith and Jean Paul Gaultier meet Evian

British designer Paul Smith and French designer Jean Paul Gauthier design Evian Water Bottles. High end French mineral water meets High end Fashion Designers. It’s all about the Brand Experience. Drinking a glass Evian water bottle, limited edition Paul Smith or Jean Paul Gauthier, in a hip restaurant, hotel or nightclub makes it cool for the consumer and even maybe makes it taste better.

Each designer has done “their way”. Paul Smith has designed a limited edition Evian bottle with the strips and colors representing the brand. Additionally each Paul Smith Evian water bottles has a special PS cap. Jean Paul Gaultier, has designed a specific bottle for each top fashion location, New York, London, Moscow, Tokyo, Melbourne…See the JeanPaulGaultierEvian website.

Will the Evian brand push it further? More special edition water bottle? New ways of branding themselves? The Evian Brand Film & Brand Experience?

That’s what I love about great brands…INNOVATION & ENTERTAINMENT.

Paul Smith gets playful for Evian.

Evian by Jean Paul Gaultier

Gaultier’s inspiration on Evian

One of Evian’s very cool Baby commercials:

The Art of Travel by Louis Vuitton

The Louis Vuitton Journeys

Louis Vuitton Astronauts : Some journeys change mankind forever

London by Keith Richards

New York Journey – Chapter 1 – The Scale of the Skyline

New York Journey – Chapter 2 – A Downtown State of Mind

Porsche Web Cinema

The Porsche Web Cinema provides an escape into the world of Porsche. When entering Porsche Web Cinema, you will enter into a world of dream.

You can browse through film and music archives and discover the excitement captured by Porsche and Porsche motorsports.  The Porsche Web Cinema site, wants it’s audience to interact with Porsche and enjoy all of the sites and sounds of the Porsche Experience.

Imagine yourself in the front row, make yourself comfortable and enjoy the entertainment!

Porsche Cayenne GTS – “Monaco”

The New Porsche Cayman:

Efficiency demands Performance. The new 911 Turbo

Porsche Web Cinema turbo history

Porsche – Timeless

Mercedes Benz TV

Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.

This model has not yet proven to work better  than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.

Official Mercedes Benz TV

Below are a few of Mercedes Benz ‘s latest films

Mercedes Benz’s SLS AMG…it’s coming:

Commercial “Lullaby” E-Class TVC:

Our Blog: Brand Cinema – Feature Films – TV

Hello everyone, my name is Benjamin. I am a young Entrepreneur, Film & TV Producer and Expert in Branding/Marketing & New Media. I am also the Founder & Executive Producer of 2110 Studios, a boutique Branding & Entertainment company based in New York City. It has now been almost a year that we exist. It was not an easy year, due to the economic climat but we have built MOMENTUM, thanks to an experienced, passionate and driven team. We are ready to fully launch our activities in the next few weeks.

2110 Studios is moving forward with several Feature Film and TV Projects. We are currently co-producing Features with, Four Stars International, an International Film Production Company based in LA and Auckland, New Zealand.

We are also developing “Brand Cinema” and “Brand Experience”, new forms of brand-entertainment that shape a brand personality through storytelling. Although only a few pioneers have embrassed it, this communication approach is already proving to be most effective.

Stay tuned as we comment on Pioneer “Brand Cinema” case studies, the development & production of our Brand Films & Experiences and our Feature Films & TV Shows. We will also post articles & videos of major work from legendary filmmakers and players in the business and new technology and innovation in filmmaking.

The 2110 Studios Blog is a way to engage in a dialogue with other professionals in the Branding & Entertainment Business. We will also soon have a brand new and fresh website, so stay tuned!

Regards,

Ben