Client: Microsoft
Agency: Traffik
Director: Dennis Liu
Producers: Jonathan Hsu, Matt Anderson
Production Designer: Nicole Teeny
Script: Dennis Liu, Jt Arbogast, Gary Roosa
Art Director: Kevin Su
DP: Doug Emmett
2nd Unit DP: Dennis Liu
Editor: Dennis Liu
Sound Design: Dennis Liu
Music: Groove Addict
VFX Company: LOICA
Cast: J.T. Arbogast, John Di Domenico, Magda Bendek, Jeff Lepine, Elisabeth Hower, Tasha Perri
One of the best automobile brands, launches it’s Internet TV. BMW has created a unique channel, easy to navigate on and with quality content. There are films about it’s new efficient dynamics models, motorsports, it’s automobile and motorcycle models and BMW Innovation and Technology. The content is in a docu / brand films format, which is also a very good way to show who and what the brand is about. BMW is a visionary company and has well understood how to build a successful brand.
Pirelli & C. SpA is a company active in the tyre sector, in real estate sector and in several activities with high tech value. The company is listed on the Italian Stock Exchange and is the parent company of a multinational Group active in more than 160 countries, with 135 years of industrial experience based on recognized excellence in innovation and a deep knowledge of world markets. Pirelli Tyre is the fifth tyre manufacturer in the world in terms of sales revenue and leader in the high-end segments of the market, and has a manufacturing structure with 24 plants in 12 countries around the world. Pirelli RE operates in real estate and has affirmed its leadership in Italy in just a few years, introducing a new business model and professional standards borrowed from the most evolved markets in the world. Pirelli RE has recently begun expansion in Central and Eastern Europe. Thanks to its focus on technology and R&D, in recent years the Pirelli Group has launched highly innovative ventures in sectors such as photonics, broadband access, sustainable mobility and renewable energy. Pirelli Labs is the advanced research center at the services of all of Pirelli’s businesses.
REVERIE, an independently-produced video by Explorer of Light Vincent Laforet.
This video was shot with a pre-production Canon EOS 5D Mark II digital SLR. The files used to create this video were not manipulated in any way, only re-compressed for ¼ resolution display on our website.
About the Canon EOS 5D Mark II:High Performance for High Expectation
Canon’s update to the wildly popular full france EOS 5D is here, and it’s better than ever. The EOS 5D Mark II has a stunning 21.1 – megapixel full-frame CMOS sensor with DIGIC 4 Image Porcessor, a vast ISO Range of 100 – 6400 (expandable to ISO L: 50, H1: 12800 and H2: 25600), plus EOS technologies like Auto Lighting Optimizer and Peripheral illumination Correction. It supports Live View shooting, Live View HD videos, and more. It can shoot up to 3.9 fps, has 9AF points plus 6 AF assist points, a new 98% coverage viewfinder, a 3.0 – inch Clear View LCD (920,000 dots/ VGA) and a rugged build. Full frame shooters rejoice!
Mercedes Benz has just launch a Web TV Platform where you can experience exclusive films and exciting stories about vehicles, motorsports, music, lifestyle, behind the scenes … This is actually today one of the best examples of Brand Cinema and Brand Experience. Mercedes Benz and many other automobile manufacturers such as Porsche, BMW, Honda and Toyota have came up with a unique model of branded entertainment, where they communicate “their brand identity”, who they are.
This model has not yet proven to work better than traditional Advertising and Commercials but it will very soon. Today Brand Cinema & Brand Experiences is a MUST for brands, particularly for automobile, hospitality, luxury & lifestyle and sports brands. Creating unique experiences for a brand will create more brand equity.